Saturday 19 September 2015

How to Create Unique and Useful Blog Content


Quality content plays a very important role in enhancing the value of a blog or website. Google has always emphasized the importance of quality content, easy navigation, and good user experience to achieve higher page ranking

If you are a blogger, I am sure you very well understand the importance of quality content. And, how it can help you achieve better page rank and more traffic. 

In fact, unique and original content not only helps a website achieve better page indexing but also helps in retaining Google page rank. 

You can employ several SEO techniques and tools to bring more traffic to your blog but always remember it is the quality of content that brings back your audience to your blog.

What is original and unique content?


If you are a blogger then you would have noticed how difficult it is to consistently write unique and original content for your blog. Writing unique and original content is a challenge in itself. It not only requires in-depth knowledge of the subject but also the ability to pass on additional information that you have acquired on the basis of your personal experience. 

What is unique in the world of content writing? Content is considered unique when it is being the only one of its kind.

What makes your content unique?


The most important question is how bloggers can make their content unique. To make content unique, it is important that you should research the topic properly and  form a personal opinion about the topic. 

For example, if your blog is about dog training than you would have learned about different breeds of dog and how to train them. In the process, you would have learned new tricks and methods to train dogs. These new experiences or methods come under the purview of unique content. 

In order to make your content unique, you will have to identify what additional information you can pass on to your readers on the basis of your personal experience and knowledge. 

Rewriting content from others website that can pass copy scape is neither unique nor original. Your personal experience and acquired knowledge make your content unique.

It is important to note that writing original and unique content is not a rocket science. Anyone can write unique and original content provided that he or she has researched the topic thoroughly and has some authority over the subject.

However, at the same time, it is important to note that unique does not necessarily mean useful. Therefore, always make sure to make your content useful as well.

Now, what content is considered by the Google original? Anything that is personally created by the blogger or writer is original. For example, If you have a traveling blog than whatever you write on the basis of your personal experience is original and unique. 

Your opinion may differ from other bloggers on the same subject which is quite natural as it is your own experience and can differ significantly from other travelers who have visited the same place.

So whatever you write in your blog should be based on your own experience, authentic information, and acquired knowledge. Such content will significantly improve the originality and uniqueness of your content as it is being the only one of its kind. 

So don’t be afraid if your opinion about a subject differs from other writers who have written on the same topic. 

However, at the same time, it is important to make sure that you pass on relevant and reliable information to the readers. Support your perspective with existing literature on the same subject to enhance the authenticity of your content.

The audience knows what is useful and what is not. Let the audience decide what content they find interesting and informative.

When you publish a new post always ask yourself do you really have something important to share with your audience. Do not write just for the sake of creating more content for your website. Always remember, a little content in your blog is better than plenty of bad content. Bad content can adversely impact your website’s reputation, traffic, and ranking.


If you have new ideas in your mind you will automatically be able to create better content including headlines, subheading, and body of the blog. 

On the contrary, if you are writing to fill your blog with more content your article will lack originality, uniqueness, and prowess to keep your audience engaged. 

Here are the seven tips that can help you to create unique content. 

7 Easy Steps to Create Unique and useful Content


1.      Identify a topic that you think users might be interested to know about: providing information that is already easily available over the net is not unique. Create something new that you think users might be interested to know about. If you want to write on an existing trending topic make sure your content adds value to the existing content.
   
2.      Create a title that is unique and easy to remember: an attractive and easy to remember title help in two ways. First, the uniqueness of the title helps in gaining a higher position in Google indexing. Secondly, it helps in attracting targeted audience. 

Use easy words and phrases that people normally use to search information over the internet. If you have in-depth knowledge of a subject, your mind will be filled with new ideas and unique titles for your next post. 

create unique blog content


3.      Research the topic thoroughly: it is imperative on the part of the blogger to research the topic using online as well as offline resources. An in-depth knowledge of the subject will help you to form an opinion about the topic. 

Otherwise, you will be left with no option other than rewriting the existing content in your own words. And as I said earlier, rewriting content from other website results in loss of uniqueness of the content. Therefore, always make sure to write on only those topics that you feel comfortable to write about.

4.      Create content keeping users in mind rather than page ranking: always share something that the users find valuable and useful. Do not stuff your content with excessive keywords or promotional Ads.

5.      Make sure your content satisfies the need of your audience: it is obvious that people read an article to get a satisfactory answer to the questions that they have about the subject. If your content fails to answer the queries of the readers, it cannot be considered as useful. Your content must be able to make your audience feel satisfied. They should feel they have learned something new after reading your article.

6.      Avoid grammatical mistakes, typos, and excessive links: several typos and grammatical mistakes can be a big distraction for the readers, therefore, always avoid grammatical mistakes and typos. Moreover, excessive links on a single page also distract users. Therefore, make sure you keep a reasonable number of links on a single page.

7.      Update your content on a regular basis: updating content on a regular basis helps in two ways. First, it helps  you  gain a higher position in Google indexing. Second,  it keeps your content up-to-date. If your content is informative and interesting your targeted audience would not mind reading it time and again. 

If you like this article, please feel free to share it with others. How do you create unique and useful blog content for your audience, please share your opinion with us in the comment box.

You might also like to read:




No comments:

Post a Comment