Friday, 23 October 2015

3 Ingredients of an Article That Audience Loves

content writing tips

One day I was wondering what makes people read some articles while ignoring others. After closely examining several articles, including my own, I managed to come up with three ingredients of an article that audience loves. I am sure you will find these content writing tips useful and informative.

Article writing is an art that comes only with regular practice. However, along with that, you need to understand how to write an article that audience actually likes. 

Let’s start with a brief introduction.

We cannot deny that our brain is the most efficient yet laziest part of our body. It loves to indulge in all those things that give it the most pleasure. Our mind prefers easy things over tough ones. It avoids things that give it discomfort. 

However, at the same time, it is the most efficient part of our body. It works hardest in difficult situations. It processes information in seconds. It works most efficiently when you find yourself in a difficult problem.

The main objective of presenting the above discussion is to remind you that our mind is a crazy thing. You cannot always force it to work in a certain way. It works according to the situation and most of the times prefer luxury over hard work.

Thus, you cannot force your audience to read each and every article like an obedient child. You will have to create something that the mind of your audience loves.

There are three key components of a great content that your audience would love which are as follows:

1.      Readability
2.      Information
3.      Structure

Let’s discuss them one by one:

Content writing tips

1. Provide Ease of Readability

While writing an article, you must keep in mind the article readability. Readability is the most important ingredient of an article. Readability is the ease of reading an article. And our mind loves the ease of processing things. Therefore, your article must be easy to understand. And the things that can help you create easy to understand article includes:

1.1   Conversational style of  article writing:  

Your style of writing plays an important role in enhancing the readability of an article. The conversational writing style is one the most effective ways to engage the audience. 

We all love to read something that is written in a style that we use in our day to day conversation. The conversational style of writing is easy to understand and helps us remember things for a longer period of time.

Have you ever noticed why we avoid academic books and love to read novel or story books?  The key reason is the difference in the style of writing.

The key ingredients of a conversational style of writing include:

I.   Short sentences: have you ever noticed the structure of sentences that we use in our conversation. A majority of sentences that we use in our daily conversation are short. Short sentences are easy to understand and help us convey our thoughts in chunks. Our mind loves to collect information in chunks. It helps our mind to process the information easily. Therefore, avoid complex and compound sentences in your article. Break long sentences into two short sentences.

II. Easy words: you would have noticed most of the times we use easy words in our day to day conversation. We use easy words because they are easy to understand and our mind loves it. Therefore, make sure to use easy words in your article as long as possible.

1.2   Short paragraphs: it is one of the most effective ways of creating a lot of white spaces in your article. Short paragraphs are easy to read and help us understand content easily. Moreover, low density of words in a paragraph is visually pleasurable to mind. Technically, it also plays an important role in improving the ranking of your page in Google search.

1.3 Text: you should take utmost care in choosing the font of your article. Fonts can significantly improve the readability of your text. Readers are most likely to read easy to read fonts that are visually attractive to their eyes or mind.

There are several fonts available online that you can use to write your post. Some of the most popular fonts include Georgia, Arial, Sans-serif, Helvetica, etc. 

Moreover, you must choose the size of the fonts carefully as it plays an important role in enhancing the readability of an article. It should neither be too small nor too big. Choose a font that is visually appealing and easy to read. Always remember readability plays an important role in improving the bounce rate of your website.

2. Provide rich Information

Why do people read articles? People read articles to find information that can help them in their professional or personal lives. In other words, people read articles to quench the thirst of their mind. Some people look for it consciously others may look for it subconsciously.

An informative article stands out from the crowd. People are more likely to read an article that helps them gain some knowledge or information. Therefore, information is one of the most important ingredients of an article. You cannot make others read your content unless you have something important to share with them. 

3. Provide a structure to your article

A structure provides the frame to an article. It is the framework that you use to present your article. For example, an essay begins with an introduction followed by a body and ends with a conclusion. This is the structure of an essay.

Similarly, you should create a structure for your content. As you can see, this article has a fixed structure. It begins with an introduction. The body of this article discusses the three ingredients of a great article namely, ease of readability, information, and structure. Furthermore, for the convenience of the readers, I have subdivided the topic readability into three parts. The article ends with a brief conclusion.

Your audience is more likely to visit your blog if you present your content in easy to read structure. Remember what I said earlier, our mind loves things that it can process easily.

Therefore, you must follow a predetermined structure while writing an article. Readers are most likely to read an article that has an interesting heading and several subheadings. It provides your mind the convenience of ignoring the topics you are familiar with. At the same time, it provides your mind an opportunity to jump to the most informative or interesting part of an article. 

Interesting, informative and engaging articles improve the quality of your blog content. An interesting article creates curiosity among the people and at the same time satisfies it with reliable and relevant information. 

Readability of your article plays an important role in enhancing engagement of your targeted audience. Easy to read article enables your audience to gain a better understanding of the content resulting in enhanced engagement.

I hope these content writing tips help you write a blog post that your targeted audience would love. If you want to make money through your blog, you should also know how to create unique and useful blog content

If you liked this article, please feel free to comment and share it with others. If you have any question, please post it in the comment box.

Look forward to hearing from you. Keep reading! Keep sharing!

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