Saturday, 12 March 2016

Best On Page SEO Techniques to Improve Search Engine Ranking

You cannot expect to rank higher in the search results solely on the basis of great content. If you want to improve the search engine ranking of your blog or website pages you will have to ensure that you are using best on page SEO techniques.

Search engine optimization involves on-page as well as off-page optimization. If you want to improve search engine ranking of your blog post you will learn in this article several useful SEO techniques about on page search engine optimization.

On page SEO techniques to improve search engine ranking


On page optimization techniques involve all those activities that you employ on your blog pages to improve search engine ranking. These activities include several things. Let’s discuss all the on-page SEO techniques one by one.

on page optimization


Create search engine friendly content


Make sure to create content that search engines love. Search engines mostly like quality content that is original and offers value to the users. Arrange your content in proper order and make use of headings and subheadings to provide structure to your content. 

Moreover, you can also expand upon an existing topic but make sure that your content adds value to the existing content.
Remember search engines hate rewritten or rephrased content. So avoid using rewriting tools or wasting your time rewriting content from other websites.

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Choose content keywords carefully


Keywords are the most important components of your blog content. Therefore, it is imperative on your part to choose content keywords carefully. If you want to rank you pages quickly in the search results target keywords with low to medium search volume. Moreover, make sure to use keywords with low to medium competition. 

You cannot expect to rank higher in search results if you are aiming for highly competitive keywords. According to Statistica, on page optimization accounts for only 5% in ranking a site for highly competitive keywords. Whereas, the weighting of domain authority is highest in ranking a site for highly competitive keywords. 

This means you cannot rank higher in search results solely on the basis of on page optimization if you are targeting highly competitive keywords.

Moreover, you must also take into consideration the words and phrases your targeted audience uses to search information. There are several online Keyword research tools that you can use to understand the search habits of your targeted audience.


Use at least one keyword in the title tag

The title of your post is the most important part of your content. You must create unique titles for your posts. Make sure to use at least one keyword in the title tag as search engines read your title tag to display your content in appropriate search results.

Creating a unique and original title is an art and you will learn it only after trials and errors. A unique title not only helps you attract the right audience but also facilitates the tasks of search engines in ranking your site. 

The title of your page must be related to your content. Make sure to avoid using a long ambiguous title. Keep your title tag under 65 characters including spaces. In other words, you should ideally use 7 to 10 words to create a title. 

The URL structure of your page is created on the basis of your title tag in Blogspot blog. If you host your blog on WordPress you should create a structure that provides insight into the content of your page. 



Make sure to add one keyword in the headings

The heading (especially H1) plays an important role in ranking of your site. If you have not created heading for your previous blog posts make sure to create at least one heading and do not forget to add Keyword in it. Apart from Meta description and title of your page, the heading is most important part of your post. Search engines look for keywords in the heading as headings tell a lot about the content of the post.

Moreover, heading also provides structure to your content. Always start your post with a small introduction followed by first heading. You can also include subheadings and minor heading in your post if you think it will help your audience to better understand your content.

Make sure to use Keywords in the body of your article

How many times you should use the keywords in the body of your article? This is one of the questions that beginner bloggers often ask. There is no hard and fast rule for this. Ideally, you should add the keywords in the body of your post two to three times. Many bloggers make the mistake of stuffing their content with several keywords. 

There are several things you should take into consideration while adding keywords in your post including keyword density and number of keywords.


Write unique Meta description for your blog content


Each of your blog pages is unique and requires Unique Meta description if you want to rank them higher in the search results. When I say unique description it means you must not copy content from your posts to create Meta description. 

Meta description is the short summary of the article. Make sure to also include keywords in the Meta description or search description. Search engines mostly use the Meta description to understand the content of your post. However, at the same time, make sure not to stuff your Meta description with many keywords.


Optimize images, chart and graphs for search engine


Make sure to give a name to your blog images and provide a short description using the title tag. Use Alt attribute to place a keyword in the image as you can see in the image below.


Image optimization


Search engines use the title of the image to understand what the image is all about and alt tag enables search engines to show your image in right search results.


Content length


Blog posts with high word count are increasingly gaining popularity and is one of the factors that influence the ranking of your page. Blog posts with over 1000 words usually performance better than short posts in the search engine ranking. 

However, make sure not to create content just for the sake of it. Avoid compromising the quality of your content in an effort to create lengthy content. Create content keeping your blog readers in mind rather that search engines.


Focus on internal linking


When you link your pages internally, it helps search engines to understand the related content in your site. Internal linking is effective on-page SEO technique of improving the ranking of your site in the search results.

For example, if you have a page that provides information about places of tourist interest in the United Kingdom, you can link similar other pages on your site to this content. It will not only help your site visitors get additional information but also help you improve your blog’s bounce rate and audience engagement.

The more time visitors spend on your site, the higher it ranks in the search engine results. The search engines find a site valuable if it manages to engage the audience. And what are the factors that contribute to improving audience engagement? They are easy navigation, quality content, user-friendly structure, and appropriate titles and search description related to the content of the pages.

Use appropriate external links


You are mostly likely to experience improvement in the ranking of your site if your pages have relevant and reliable external links. If the external links on your site are related to your content, search engines are most likely to rank you higher in the search results.

For example, if your content is related to search engine optimization, make sure to use a couple of relevant and reliable links in your content. It will not only help your users to get additional information but also help you to rank your page in the same category.

You can search the sites ranking on the first page of the search results for the similar content. If you find that the link can add value to your page and will be useful for your blog readers, make sure to add a link. However, do not use external links just for the sake of it. In other words, avoid using an external link with the intention of ranking your post higher in the search results.

on page optimization steps
On Page SEO Steps


On-site SEO techniques that indirectly influence on page optimization


Unlike on-page optimization, on-site SEO involves all those activities that you perform on your site to improve the overall ranking of your site. There are several on-site optimization techniques that  indirectly influence the ranking of your pages.

Here are some of the on-site techniques that you can employ to improve on page optimization. 

Use Google webmaster tools


Google search console and Google analytics do not directly impact the search engine ranking of your blog. However, you can use these tools to get insight into the page errors, site speed, and crawling problems. You can significantly improve the ranking of your pages but addressing the on page problems hindering the ranking of your site.

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Google also take into consideration the loading time of your site, and https capabilities of your site while ranking in the search results. Https improves the security of your site and helps search engines transmit information securely. 

Use Robots.txt and Robots tags effectively for SEO


Robots.txt enables search engines to index your site content effectively. If you have not created custom XML Sitemap for your site, make sure to add one to your Robots.txt. Search engines use robots.txt to understand what content in your site to index and what to ignore.


Create HTML sitemap for human readers


An HTML sitemap enables your blog readers to easily navigate your site. Google recommends webmasters to include an HTML sitemap so that human visitors can easily search the information they are looking for on your website.

Unlike XML sitemap a simple HTML sitemap is used by the human visitors to navigate your website. If your blog readers are able to easily search your site they are most likely to read more pages on your blog which in turn helps you improve your bounce rate and audience engagement.

The bounce rate of your site plays an important role in the ranking of your site. High bounce rate can adversely impact the performance of your pages in the search results. Google calculates bounce rate of your site on the basis of the behavior of audience on your site. If a reader leaves your site after reader the landing page it results in high bounce rate.

Therefore, make sure to provide a sitemap and links to most popular posts on your site. Moreover, you can also add Google search tool gadget to your blog if you want your readers to  spend more time on your blog.

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Control comment spam


Spammy comments can seriously damage the reputation of your site. For example, if Google considers a site spammy and that particular site drops a link in your comment box, it will adversely impact the ranking of your site.

Spam comments are mostly used by the bloggers to get some quick backlinks. However, Google system is smart enough to identify blogs or websites that engage in such practices and mark them as Spammy sites. However, when Google notices such comments on your site it can lower your ranking in the search results.

You can easily control the spam comments by turning off public comment. However, if you have turned on public commenting you can use the attribute rel=nofollow on the links. This will help search engines to understand that you do not want to pass on your reputation to "Nofollow" links in your site.

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Can you suggest any other on-page SEO technique to rank high in the search results? Please feel free to share with us. If you liked this article, please share it with others. 

9 comments:

  1. It is really useful information to improve website ranking,thanks for sharing information.
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  2. Search Engine Optimization is one of the hottest topics of the internet globe. Everyone is in utter need of getting their business, online services and products, visit site

    ReplyDelete
  3. All important things are mentioned in this single post. On page optimization is very important part of SEO, It help you to get top rank in search engines. Thanks for sharing this post.

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    Replies
    1. Thanks Aliya for taking out time to comment.

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  4. You can also try directory submissions from the listed on-page techniques. Very helpful.

    botw is the best paid directory service that is recognized by Google.

    ReplyDelete
    Replies
    1. Thanks Priyanka for stopping by. Directory submission is an effective off page optimization technique provided that directory is reputed and not blacklisted by Google.

      Delete
  5. Really great news!!! this information is well worth looking everyone. Good tips. I will be sharing this with all of my friends! Thank you for sharing valuable information.
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